Customer Relationship Management is defined as:
A) A system used to manage and nurture a firm's interactions with its current and potential customers
B) A system used to track a customer's past purchases
C) A system used to connect a firm's suppliers with a firm's customers.
D) A system used to advertise current items on sale to customers.

Question

Quizplus · Accepted Answer

Customer Relationship Management is a system used to manage and nurture a firm's interactions with its current and potential customers, which includes tracking their past purchases, communication history, and preferences among other things. Thus, option A is the best choice. Option B is too narrow, option C is discussing supply chain management, and option D is focused only on advertising.

Customer Relationship Management Is Defined As