A company with "maximum growth" as its goal is using a satisficing strategy while a company with "high growth" as its goal is using an optimizing strategy.

Question

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There's a fundamental difference between setting a goal of "high growth" and one of "maximum growth." A company with "maximum growth" as its goal is using an optimizing strategy while a company with "high growth" as its goal is using a satisficing strategy.

A Company with "Maximum Growth" as Its Goal Is Using