When two customers hit their heads on a new store display,Jim,the manager,decides to just take it down instead of bringing up the issue at the next district sales meeting.This way,Jim avoids the negative aspects involved with group decision making.

Question

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Groups take longer to make decisions.Thus,if time is of the essence,you may want to make the decision by yourself.In addition,the larger the group,the lower the quality of the decision.Groups may also be more confident about their judgments and choices,which can lead to groupthink.And decision-making is higher when group members know a good deal about relevant issues.

When Two Customers Hit Their Heads on a New Store