Telsteer Mobil,a smartphone manufacturer,is working on developing its next-generation products.It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized product features for specialized needs and tastes.What basic strategic approach has Telsteer decided upon?
A) Focused differentiation
B) Best-cost provider
C) Low-cost provider
D) Broad differentiation
E) Focused low-cost

Question

Quizplus · Accepted Answer

Telsteer's strategy of focusing on a narrow buyer segment and offering customized product features for specialized needs and tastes indicates a focused differentiation approach. This approach involves targeting a specific group of buyers and differentiating the product to meet their unique needs and preferences.

Telsteer Mobil,a Smartphone Manufacturer,is Working on Developing Its Next-Generation Products