The payoff of good scouting reports on rivals is an improved ability to
A)anticipate what moves rivals are likely to make next.
B)determine which rivals are in the best strategic group.
C)figure out how many key success factors a rival has.
D)determine whether a rival is gaining or losing market share.
E)determine whether a rival has the best strategy and is the industry leader.

Question

Quizplus · Accepted Answer

Good scouting reports on rivals can help a firm anticipate what moves its rivals are likely to make next, which is crucial in formulating effective competitive strategies. The firm can then respond proactively rather than reactively, which can give it a competitive advantage.

The Payoff of Good Scouting Reports on Rivals Is an Improved