Buyer bargaining power is stronger when:
A) winning the business of certain high-profile customers offers a seller important market exposure or prestige.
B) the extent and importance of collaborative partnerships and alliances between particular sellers and buyers is credible.
C) buyers cannot integrate backward into the product market of sellers.
D) sellers' products are differentiated,making it easy and inexpensive for buyers to switch to competing brands.
E) the industry's products are standardized or undifferentiated.

Question

Quizplus · Accepted Answer

Buyers have stronger bargaining power when the industry's products are standardized or undifferentiated, as it makes it easier for them to switch between suppliers without incurring significant costs or losing value.

Buyer Bargaining Power Is Stronger When