Each of the following exemplifies the impact of the macro-environment on a company's strategic opportunities EXCEPT:
A) sales of Smirnoff dwindle on account of new laws regulating the sale of liquor.
B) consumer confidence in GM rises as its stock price soars.
C) Nike considers Adidas its most potent rival in the industry.
D) footfalls at the outlets of Pizza Express increase following its drive to go vegan.
E) sales of Smooth Fitness Treadmills surge on account of a new feature that monitors users' blood pressure.

Question

Quizplus · Accepted Answer

Option A, B, D, and E clearly show the impact of the macro-environment on a company's strategic opportunities. However, option C is about the company's perception of its competitor and does not directly relate to any external factors affecting the company's strategic opportunities. Therefore, option C is the answer as it does not exemplify the impact of the macro-environment on a company's strategic opportunities.

Each of the Following Exemplifies the Impact of the Macro-Environment