Which of the following is a successful exporting strategy used by 3M?
A) Add additional products once exporting becomes successful.
B) Enter many markets at one time to gain maximum exposure.
C) Bring in expert marketing specialists to promote the firm's products.
D) Enter on a large scale to flood the market.

Question

Quizplus · Accepted Answer

The 3M Co. has built its export success on three main principles-enter on a small scale to reduce risks, add additional product lines once the exporting operations start to become successful, and hire locals to promote the firm's products.

Which of the Following Is a Successful Exporting Strategy Used