Which of the following is a contractual entry mode in which a company owning intangible property grants another firm the right to use that property for a specified period of time?
A)franchising
B)licensing
C)management contract
D)strategic alliance

Question

Quizplus · Accepted Answer

Licensing is a contractual entry mode where a firm grants another firm the right to use its intellectual property for a specific period of time. This allows the licensee (the firm granted the right) to use the licensor's technology or know-how in return for a fee or royalty payment.

Which of the Following Is a Contractual Entry Mode in Which