Brand management often involves conveying what about a product or service?
A) The solutions provided.
B) The disadvantages of the product or service.
C) The expected experience.
D) Both A and C, but not B.

Question

Quizplus · Accepted Answer

Brand management involves conveying the solutions provided by the product or service, as well as the expected experience that consumers will have with it. However, it does not involve highlighting the disadvantages of the product or service. Therefore, the best choice is D, which includes options A and C, but not B.

Brand Management Often Involves Conveying What About a Product or Service