Purposefully planned messages sent to selected media promoting the company without payment to the media is called:
A) Advertising.
B) Corporate sponsorship.
C) Publicity.
D) Internal communications.

Question

Quizplus · Accepted Answer

Publicity refers to the promotion of a company without payment to a media outlet. This can be done through press releases, media pitches, and other forms of communication with journalists and media outlets. Publicity is different than advertising, which involves paid promotion of a company or product. Corporate sponsorship refers to a company providing financial support to an event or organization in exchange for recognition and exposure. Internal communications refer to messages sent within a company to employees, such as newsletters or memos.

Purposefully Planned Messages Sent to Selected Media Promoting the Company