Building a positive and ethical reputation requires a firm to:
A) Offer products that are somewhat better than their competitors.
B) Convey a compelling story about the firm and what it stands for.
C) Avoid attention from the news media.
D) Pay opinion leaders to write positive reviews.

Question

Quizplus · Accepted Answer

Building a positive and ethical reputation requires a firm to convey a compelling story about the firm and what it stands for. This means clearly defining the mission, values, and purpose of the company, and communicating this to customers, employees, and other stakeholders. This helps to build trust, loyalty, and a positive reputation over time, which can help to attract and retain customers, employees, and investors. Offering better products than competitors and paying for positive reviews may be effective in the short-term, but they do not necessarily build a long-term reputation for ethical behavior and sustainability. Avoiding attention from the news media is also not a viable strategy, as firms must be transparent and accountable to their stakeholders, and address any issues or challenges that arise.

Building a Positive and Ethical Reputation Requires a Firm To