Which of these situations is not a reason for a firm to communicate through the media?
A) Repairing a damaged image.
B) Ignoring or downplaying an organizational crisis.
C) Managing its public relations.
D) Engaging with multiple stakeholders.

Question

Quizplus · Accepted Answer

Ignoring or downplaying an organizational crisis is not a reason for a firm to communicate through the media. In fact, it is important for a firm to address and communicate about a crisis in a timely and effective manner in order to manage its public relations and repair any damage to its image. Additionally, communicating through the media is also important for engaging with multiple stakeholders, including customers, investors, and the general public.

Which of These Situations Is Not a Reason for a Firm