Defining the communications objectives to be accomplished and estimating the costs associated with the performance of determined strategies and tasks are steps in the _____ method of budgeting.
A) competitive parity
B) payout planning
C) objective and task
D) return on investment

Question

Quizplus · Accepted Answer

The objective and task method of budgeting involves defining communications objectives and estimating the costs associated with specific strategies and tasks to achieve those objectives. This method is more precise and effective than competitive parity or payout planning methods, which do not take into account specific objectives and tasks. Return on investment is a measurement of profitability and not a budgeting method.

Defining the Communications Objectives to Be Accomplished and Estimating the Costs