No one knows the exact number of ______ necessary for an ad to make an impact,although advertisers have settled on ______ as the minimum.
A) frequency; one
B) reach; two
C) GRPs; ten
D) exposures; three

Question

Quizplus · Accepted Answer

Advertisers have generally agreed that a minimum of three exposures to an ad is necessary for it to make an impact on the audience. This is based on the marketing principle that a consumer needs to see an advertisement at least three times before it begins to resonate.

No One Knows the Exact Number of ______ Necessary for an Ad