Which of the following media strategies is suitable for a lesser-known product with a target audience concentrated in a small area in Canada?
A) One that emphasizes frequency rather than reach
B) One that emphasizes reach rather than frequency
C) One that balances reach and frequency
D) One that uses a high cost per thousand approach

Question

Quizplus · Accepted Answer

Since the target audience is concentrated in a small area, it would be more useful to have repetitive advertisements in that area rather than to have less frequent advertisements to a larger audience. This would mean emphasizing frequency over reach.

Which of the Following Media Strategies Is Suitable for a Lesser-Known