When advertising scheduling involves constant advertising with heavier efforts being made at certain times,a(n)______ schedule is being employed.
A) intermittent
B) pulsing
C) flighting
D) weighting

Question

Quizplus · Accepted Answer

A pulsing schedule involves consistent advertising with heavier efforts made at certain times. Intermittent schedules involve on-and-off advertising, while flighting schedules involve alternating periods of heavy and no advertising. Weighting schedules do not exist in advertising scheduling terminology.

When Advertising Scheduling Involves Constant Advertising with Heavier Efforts Being