The heaviest users of radio as an advertising medium are:
A) national service providers
B) local advertisers
C) national retail chains
D) tobacco and alcohol advertisers

Question

Quizplus · Accepted Answer

Local advertisers are the heaviest users of radio as an advertising medium. This is because radio is a cost-effective way for businesses to reach local audiences and promote their products or services. National service providers may use radio advertising but they also invest heavily in other advertising mediums such as television and online advertising. National retail chains may also use radio advertising but not as heavily as local advertisers. Tobacco and alcohol advertisers have restrictions on advertising their products on radio in many countries.

The Heaviest Users of Radio as an Advertising Medium Are