_____ are the various time periods or segments into which a broadcast day is divided.
A) Adjacencies
B) Dayparts
C) Spots
D) Viewing hours
Correct Answer:
Verified
Q19: The traditional approach to sponsorship,with corporations being
Q20: All non-network television advertising done by a
Q21: Which of the following statements about program
Q22: Television can offer advertisers selective coverage of
Q23: _ is defined as one percent of
Q25: Daytime TV generally attracts:
A) children
B) women
C) young
Q26: Which television daypart has the highest rates?
A)
Q27: Programs such as "The Tonight Show starring
Q28: Television is a popular advertising medium among
Q29: Which of the following is NOT an
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