With ____,advertisers assume responsibility for the production and usually the content of the program as well as the advertising that appears within it.
A) sponsorships
B) adjacencies
C) syndications
D) countertrades

Question

Quizplus · Accepted Answer

Sponsorships involve advertisers taking responsibility for the production and content of a program, as well as the advertising that appears within it. With sponsorships, advertisers are closely associated with the program content and may have more control over how their brand is presented.

With ____,Advertisers Assume Responsibility for the Production and Usually the Content