_____ is the term used for local television station commercials in which various individual stations negotiate directly with the advertisers.
A) Network advertising
B) Spot advertising
C) Regional advertising
D) Syndication

Question

Quizplus · Accepted Answer

Spot advertising refers to the purchase of airtime on individual local television stations, in which stations negotiate directly with advertisers, rather than being part of a larger network advertising purchase. Regional advertising would typically refer to a broader geographic area, rather than individual local stations. Syndication refers to the licensing of programming to multiple outlets, rather than advertising specifically.

_____ Is the Term Used for Local Television Station Commercials