Clutter is viewed as less of a problem for magazines than radio or television because:
A) consumers tend to be less receptive to print advertising than they are to broadcast advertising
B) consumers have been trained to expect more ad messages than they can decode
C) exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad
D) print ads are always more creative and interesting than television ads

Question

Quizplus · Accepted Answer

Clutter is less of a problem for magazines because exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad. This is not the case for radio or television where ads are often integrated into the programming and cannot be easily skipped.

Clutter Is Viewed as Less of a Problem for Magazines