Which of the following statements about the role of magazines is true?
A) The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same.
B) Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments.
C) Magazines generate most of their total revenue from advertising.
D) Business magazines generate most of their revenue from subscriptions and single copy sales and are not really dependent on advertising.

Question

Quizplus · Accepted Answer

Magazines are able to reach very specific and targeted audiences, making them valuable for reaching specific types of consumers or market segments. However, advantages and disadvantages associated with the use of magazines as an advertising media vehicle differ. Magazines generate a significant amount of their total revenue from advertising, but business magazines rely more heavily on subscriptions and single copy sales rather than advertising.

Which of the Following Statements About the Role of Magazines