Which of the following statements about newspapers and magazines as advertising media vehicles is TRUE?
A) Newspapers are exclusively a local advertising medium.
B) Newspapers are primarily a local advertising medium but are also used by national advertisers.
C) Magazines are primarily a local advertising medium.
D) Because of the difference in media format, there is no competition between broadcast and print media.

Question

Quizplus · Accepted Answer

Newspapers are primarily a local advertising medium, but national advertisers can also use them. Magazines, on the other hand, are not primarily a local advertising medium. Also, there is competition between broadcast and print media even though they have different formats.

Which of the Following Statements About Newspapers and Magazines as Advertising