Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television.A major concern of the company is that it maintains a favourable image in the market.Because of the nature of the medium,which of the following might lead to image problems if employed by Philips for its new television?
A) aerial advertising and print advertising
B) promotional product marketing and transit advertising
C) product placement and Internet marketing
D) Internet advertising, print advertising, and mobile billboards

Question

Quizplus · Accepted Answer

Promotional product marketing and transit advertising might lead to image problems because they can be perceived as less prestigious or lower quality, which might not align with Philips' desire to maintain a favorable image for its high-end product.

Philips Electronics Is Considering a Media Mix That Will Allow