The consumer socialization process:
A) refers to how consumers satisfy their need to belong
B) explains why consumers will never completely abandon department store shopping for Internet shopping
C) is the acquiring of skills needed to function in the marketplace
D) explains how marketers engage in relationship marketing

Question

Quizplus · Accepted Answer

The consumer socialization process is the acquiring of skills needed to function in the marketplace, including how to recognize marketing messages and make informed purchase decisions. It does not refer to belonging needs, shopping habits, or relationship marketing.

The Consumer Socialization Process