When Sidney Crosby appears in a commercial endorsing Gatorade,the message source is:
A) PepsiCo, the company that owns Gatorade
B) the television program that the advertising provides financial support for
C) Sidney Crosby
D) consumers who view the commercial

Question

Quizplus · Accepted Answer

The message source in this case is Sidney Crosby, as he is the one appearing in the commercial and providing the endorsement for Gatorade. While PepsiCo owns Gatorade and may have produced and aired the commercial, they are not the message source in this specific context. The television program receiving financial support from the advertising is also not the message source, as they are simply the medium through which the commercial is presented to consumers. Consumers who view the commercial may receive the message, but they are not the message source themselves.

When Sidney Crosby Appears in a Commercial Endorsing Gatorade,the Message