Marketers may have a __________ objective when communicating with their current customers who have previously purchased the brand and have the product in their home or work.
A) brand-switching
B) purchase-related
C) category trial
D) repeat-consumption

Question

Quizplus · Accepted Answer

The best choice is D, repeat-consumption. This objective focuses on encouraging current customers to continue using the product and make repeat purchases. It involves building brand loyalty, maintaining customer satisfaction, and reducing customer churn. Thus, the other options (A, B, and C) are not applicable in this context.

Marketers May Have a __________ Objective When Communicating with Their