Virgin Mobile is trying to reach consumers who never owned a cell phone.This is an example of:
A) fulfilled need
B) category need
C) repressed need
D) unfulfilled need

Question

Quizplus · Accepted Answer

Virgin Mobile targeting consumers who have never owned a cell phone is an example of addressing a category need, as it focuses on introducing a product category to consumers who have not yet engaged with it.

Virgin Mobile Is Trying to Reach Consumers Who Never Owned