Determining a target market's present level of awareness,knowledge,and liking toward a product often requires the taking of _____ measures.
A) quantitative awareness
B) benchmark
C) sales interval
D) qualitative awareness

Question

Quizplus · Accepted Answer

Benchmark measures are used to assess the current level of awareness, knowledge, and liking of a target market towards a product, serving as a reference point for future comparisons.

Determining a Target Market's Present Level of Awareness,knowledge,and Liking Toward