It is not necessary for a core competence to be difficult to imitate or to be non-substitutable.

Question

Quizplus · Accepted Answer

For a core competence to create value and provide a viable basis for synergy among the businesses in a corporation, it must meet three criteria: it must enhance competitive advantage by creating superior customer value; different businesses in the corporation must be similar in at least one important way related to the core competence; and it must be difficult for competitors to imitate or find substitutes for it.

It Is Not Necessary for a Core Competence to Be