If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke little retaliation from a more powerful competitor.

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If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke retaliation from a more powerful competitor. Young firms can often succeed best by finding a market niche where they can get a foothold and make small advances that erode the position of existing competitors. From this position, they can build a name for themselves and grow.

If a Start-Up Enters a Market with a Broad or Aggressive