The overall goal of any CRM implementation is:
A) to improve upon customer relationships by providing better service, improved sales efforts, and reduced marketing costs.
B) marketing planning, sales forecasting, competitor intelligence, trend analysis, and performance analysis.
C) increase efficiency, improving customer interaction and service, and simplifying the process for sales people.
D) developing an enhanced understanding of customer needs.
E) none of the above

Question

Quizplus · Accepted Answer

The overall goal of any CRM implementation is to enhance customer relationships by providing better service, improved sales efforts, and reduced marketing costs. This involves gathering and analyzing customer data to develop a better understanding of their needs and preferences, enabling companies to tailor their offerings to meet those needs. This approach helps businesses to build long-term customer loyalty and improve their bottom line.

The Overall Goal of Any CRM Implementation Is