Under Block pricing, a company might
A) charge a customer different prices per unit, depending upon the customer's loyalty.
B) charge a customer different prices per unit, depending upon the number of units purchased.
C) provide a customer different units, depending upon the price the consumer bids.
D) charge a customer different prices per unit, depending upon the price the consumer bids.

Question

Quizplus · Accepted Answer

Block pricing involves charging different prices per unit based on the number of units purchased. The price per unit decreases as the customer buys more units, which encourages customers to purchase in larger quantities. This type of pricing is commonly used for bulk purchases or subscriptions where customers can save money by committing to a larger purchase.

Under Block Pricing, a Company Might