Successful invention and innovation in the marketplace:
A) can create value and is easy to capture.
B) cannot create value and is difficult to capture.
C) can create value but is often difficult to capture.
D) is not important to most company's strategy.

Question

Quizplus · Accepted Answer

Successful invention and innovation in the marketplace can create value by solving problems, meeting unmet needs, or improving upon existing products or services. However, capturing the value created by these inventions and innovations can be difficult due to competition, imitation, or lack of market demand. Companies need to have a strategy in place to effectively capture the value created by their innovations, such as through intellectual property protection, strategic partnerships, or branding.

Successful Invention and Innovation in the Marketplace