Independent distributors of a brand name product:
A) cannot free-ride on the product's reputation and produce optimal sales.
B) can free-ride on the product's reputation and produce optimal sales.
C) cannot free-ride on the product's reputation and produce suboptimal sales.
D) can free-ride on the product's reputation and produce suboptimal sales.

Question

Quizplus · Accepted Answer

Independent distributors can leverage the established reputation of a brand name product to attract customers without investing in building the brand themselves, which can lead to suboptimal sales efforts as they may not invest in additional marketing or customer service.

Independent Distributors of a Brand Name Product