Which of the following is a seldom used strategic approach to setting a company apart from rivals and achieving a sustainable competitive advantage?
A) striving to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage
B) outcompeting rivals on the basis of such differentiating features as higher quality, wider product selection, added performance, better service, more attractive styling, or technological superiority
C) developing competitively valuable resources and capabilities that rivals can't easily match, copy, or trump with capabilities of their own
D) focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of serving the special needs and tastes of buyers comprising the niche
E) copying the attributes of a popular product or service

Question

Quizplus · Accepted Answer

Copying the attributes of a popular product or service is not a recommended strategic approach as it does not involve creating any unique value for customers and is not sustainable in the long run. The other options, such as achieving a cost-based or differentiation-based competitive advantage, developing unique resources and capabilities, or focusing on a niche market are more commonly used and effective approaches to differentiate a company from its rivals and achieve sustainable competitive advantage.

Which of the Following Is a Seldom Used Strategic Approach