A middle-class customer (target) base in a region is most concerned with quality and price of products. Which of the following would be considered a best value proposition for the customers?
A) a company that identifies unique features of its products without comparing it with a rival's products
B) a company that offers copycat products at low cost but an average quality compared to rivals
C) a company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
D) a company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide
E) a company that sells an average quality product compared to rivals with a meager difference in price

Question

Quizplus · Accepted Answer

Option D offers the same quality of products as rivals but at a much lower price by leaving the final assembly of product pieces to customers with an easy assembly guide. Middle-class customers who are concerned with quality and price may see this as a great value proposition, as they can save money without sacrificing quality. Option A lacks a competitive edge, Option B provides a low-quality product, Option C offers the same product at a higher cost, and Option E does not offer a significant enough price difference to warrant a purchase.

A Middle-Class Customer (Target) Base in a Region Is Most