Which of the following firms uses an emergent strategy?
A) A local hardware store offers a ten percent discount for seniors on the first Wednesday of every month.
B) An online book reseller diversifies into custom book publishing.
C) An oil-change franchisor continues geographical expansion despite a recession.
D) A healthy food manufacturer integrates forward into drive-thru fast health food restaurants.
E) A microbrewer invests in building community water wells during a drought.

Question

Quizplus · Accepted Answer

The microbrewer investing in building community water wells during a drought is an example of an emergent strategy, as it involves responding to a specific situation (the drought) and developing a new business model (building community water wells) that was not part of their original plans.

Which of the Following Firms Uses an Emergent Strategy