BloomsJay Resorts Inc. has multiple tropical resorts in various locations. In a crowded market that caters to all kinds of consumers, this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price. What strategy is BloomsJay using to gain competitive advantage?
A) a low-cost provider strategy
B) a broad differentiation strategy
C) a focused low-cost strategy
D) a focused differentiation strategy
E) a best-cost provider strategy

Question

Quizplus · Accepted Answer

BloomsJay Resorts Inc. is using a focused differentiation strategy by targeting a specific segment of the market (gays) with a unique offering (hassle-free holiday experience) at a premium price. By catering to a narrow market segment, BloomsJay is able to differentiate itself from other hotels and gain a competitive advantage.