Which of the following does NOT exemplify the impact of the macro-environment on a company's strategic opportunities?
A) Sales of Stolichnaya Vodka in the United States dwindle on account of a boycott of Russian products.
B) Consumer confidence in Volkswagen drops precipitously because of falsified emissions data.
C) Netflix squares off with Amazon Prime as its most potent rival in the streaming television and film industry.
D) Traffic increases at the outlets of Whole Foods following its introduction of stores comprised solely of generic products.
E) Sales of FitBit surge on account of a new feature that monitors users' blood pressure.

Question

Quizplus · Accepted Answer

Netflix squaring off with Amazon Prime is an example of competitive rivalry, which is part of the micro-environment, not the macro-environment. The macro-environment includes broader external factors like economic, political, and social influences.

Which of the Following Does NOT Exemplify the Impact of the Macro-Environment