A company lacking stand-alone resource strength should focus on bundling several resource strengths into a core competence. True or false? Explain and support your answer.

Question

Quizplus · Accepted Answer

Cross-functional capabilities draw on a number of different kinds of resources and are multidimensional in nature-they spring from the effective collaboration among people with different types of expertise working in different organizational units. A resource bundle is a linked and closely integrated set of competitive assets centered around one or more cross functional capabilities. Resource bundles can sometimes pass the VRIN tests of a resource's competitive power even when the individual components of the resource bundle cannot. They fulfill an important strategic objective as it imparts a potential for attractive and long-lived profitability.

A Company Lacking Stand-Alone Resource Strength Should Focus on Bundling