For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should
A) be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
B) be something that a company does internally rather than in collaborative arrangements with outsiders.
C) be patentable.
D) bean industry key success factor and occupy a prime position in the company's value chain.
E) have the potential for lowering the firm's unit costs.

Question

Quizplus · Accepted Answer

A resource/capability must meet the criteria of being hard to copy, rare, competitively valuable, and not easily trumped by substitute resources to have a real competitive power and qualify as a basis for competitive advantage. Being patentable or an industry key success factor may help, but they are not sufficient on their own. The potential for lowering the firm's unit costs is also not necessary for achieving competitive advantage.

For a Particular Company Resource/capability to Have Real Competitive Power