Which of the following statements about positioning is FALSE? Positioning techniques:
A) position products on a graph based on price level and quantity demanded.
B) require a firm to collect data about consumer perceptions of products.
C) are sometimes called "perceptual mapping" techniques.
D) typically rely on a "product space" diagram to show the relationship among various products.
E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

Question

Quizplus · Accepted Answer

Managers make the graphs for positioning decisions by asking consumers to make judgments about different brands including their "ideal" brand and then use computer programs to summarize the ratings and plot the results. But managers do not position products on a graph based on price level and quantity demanded.

Which of the Following Statements About Positioning Is FALSE? Positioning