The customer type component of the product-market should include:
A) the buyer of the product
B) the type of good and service
C) the user of the product
D) the geographic area where customers live
E) all of these alternatives should be in the customer type.

Question

Quizplus · Accepted Answer

Customer type refers to the final consumer or user of a product type. To define customer type, marketers should identify the final consumer or user of the product type, rather than the buyer-if they are different.

The Customer Type Component of the Product-Market Should Include