When dealing with consumer attitudes, marketers should know that:
A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
B) consumer attitudes tend to be enduring.
C) attitudes are very good predictors of how people will behave.
D) consumer attitudes are less action-oriented than consumer beliefs.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

Because consumer attitudes tend to be enduring, it's usually more economical for marketers to work with them than try to change them.

When Dealing with Consumer Attitudes, Marketers Should Know That