When studying consumer needs, a marketer should:
A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
C) realize that he or she cannot create needs, merely identify them.
D) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

Needs are the basic forces that motivate a person to do something. Wants are "needs" that are learned during a person's life. A good marketing manager studies what consumer drives, needs, and wants already exist and how they can be satisfied better. Marketers should try to develop marketing mixes that address multiple needs.

When Studying Consumer Needs, a Marketer Should