In the context of marketing research, the most common ethical issues concern:
A) distrusting data and analytics due to differences in judgment.
B) blowing minor findings out of proportion.
C) making decisions to withhold certain information about the research.
D) sharing the results of marketing research with everyone.

Question

Quizplus · Accepted Answer

Perhaps the most common ethical issues concern decisions to withhold certain information about the research. For example, a manager might selectively share only those results that support his or her viewpoint. Others involved in a decision might never know that they are getting only partial truths.

In the Context of Marketing Research, the Most Common Ethical