Which of the following is a useful practice when making a marketing decision?
A) Managers should never apply their own judgment when interpreting analytical findings.
B) Managers should avoid seeking input from a wide range of people.
C) Managers should selectively share only those results that support their own viewpoints.
D) Managers should actively listen to opinions that differ from their own.

Question

Quizplus · Accepted Answer

The most effective managers are comfortable with data and analytics, while also applying their own judgment when interpreting analytical findings. These managers actively seek input from a range of people and listen to opinions that differ from their own. With the growth of big data, there will be greater pressure to rely on data for decision-making.

Which of the Following Is a Useful Practice When Making