Which of the following is a useful plan during the market maturity stage of the product life cycle?
A) Disregard changes in customer behavior because only competitor behavior matters.
B) Slash product prices to maintain market share.
C) Elimination points of differentiation to increase market share.
D) Phase-out products for more market penetration.

Question

Quizplus · Accepted Answer

In the highly competitive market maturity stage of the product life cycle, many firms slash prices to maintain market share. Creative marketers will find other ways to create value and maintain their margins. In a mature market, a firm may be fighting to keep or increase its market share. But if the firm finds a new use for the product, it may stimulate overall demand.

Which of the Following Is a Useful Plan During the Market